Object structure

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Subject and Keywords:

beauty   body   carnality   canon of beauty   shame   body positivity   body neutrality   anti-body shaming   sociology of the body


The article draws attention to the changes in the approach to carnality that are currently visible insocial media. A content analysis has been conducted concerning the thread of “fashion for ugliness”,which was initiated in the Internet space by Agnieszka Kaczorowska-Pela’s post and caused a mediastir. The text describes such phenomena as body positivity, body neutrality or body shaming in orderto point to the changing narration around the perception of carnality. The trend, described as the title“it is shameful to be ashamed”, manifests itself primarily on Instagram and concerns people activein the digitized reality, i.e., mainly the youth. The analyzed reactions of the Instagram communityindicate that one should not feel ashamed of how one looks, but rather should be proud of one’s appearance regardless of whether it fits into the current canon of beauty or not.

Place of publishing:



Uniwersytet Wrocławski. Wydział Nauk Społecznych. Instytut Socjologii

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doi:10.34616/142708   ISSN 2657-3679


pol   eng

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Attribution, Non-Commercial, NoDerivatives


Creative Commons - Attribution, Non-Commercial, NoDerivatives (CC BY-NC-ND 4.0)   click here to follow the link

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Copyright by Uniwersytet Wrocławski, Wydział Nauk Społecznych, Instytut Socjologii