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[Subject and Keywords = "norm activation model"]
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Faculty of Law, Administration and Economics
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Acta Universitatis Wratislaviensis. Ekonomia
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Borusiak, Barbara
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Kucharska, Barbara
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charity retailing
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norm activation model
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pro-environmental motivation
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pro-social motivation
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Nowak, Wioletta
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Szalonka, Katarzyna
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Pro-environmental or pro-social : Which motivation is stronger in the case of charity retailing engagement?
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Borusiak, Barbara; Kucharska, Barbara
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text
Contributor:
Nowak, Wioletta; Szalonka, Katarzyna
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Pro
-
environmental
or
pro
-
social
:
Which
motivation
is
stronger
in
the
case
of
charity
retailing
engagement
?