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Title:

How language generates change – on some individual and social aspects of persuasion

Subject and Keywords:

persuasion   relational models   social aspects of persuasion

Abstract:

The text argues that there is a crucial difference between persuasion concerning individual choices that have no social consequences (ego-centric perspective), and persuasion concerning decisions that, even if taken by an individual, have broader social implications (nos-centric perspective). In particular, this difference implies different cognitive models that are activated in both cases. A natural corollary to those differences are different persuasive strategies. In the case of social persuasion (nos-centric perspective), persuasion relies on the so called relational models, models of our understanding of how decisions are taken within a social context.

Place of publishing:

Wrocław

Publisher:

Instytut Pedagogiki Uniwersytetu Wrocławskiego

Date issued:

2018

Identifier:

ISBN 978-83-62618-37-8

DOI:

doi:10.34616/22.19.004

Language:

pol

Relation:

Komunikacja a zmiana społeczna, s. 45-58

Rights holder:

Copyright by Jerzy Świątek

Location of original object:

Biblioteka Instytutu Pedagogiki UWr

Autor opisu:

h.w.