Publikacja planowana: Transcreative vs. Translational Competence from the Practitioner’s Perspective in View of Training Professional Transcreators

Opis

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Tytuł:
  
  
  Transcreative vs. Translational Competence from the Practitioner’s Perspective in View of Training Professional Transcreators
• Tytuł publikacji grupowej:
  
  
  Academic Journal of Modern Philology
• Twórca:
  
  
  Błaszkowska, Hanka
   ;
  Prodanović Stankić, Diana
  
• Temat i słowa kluczowe:
  
  
  language services industry
   ;
  transcreation
   ;
  translation/transcreation training
   ;
  higher education
   ;
  Poland
   ;
  Serbia
• Abstrakt:
  
  
  As the demand for transcreation services grows in the global translation industry, it has become necessary to adapt translation education to more adequately prepare university graduates to meet the needs of new market. This paper will link the ideas of transcreation, a part of industry, to Translation Studies, an academic discipline, by analysing statements obtained from transcreators through a survey, in order to integrate their conceptualisation of transcreation into the context of teaching translation at the tertiary level. It proves crucial to identify the specific transcreation competencies and to develop models that can guide the forming of new courses for future translators, which gives additional value to current university curriculum. Based on the existing research and models and supplementing them with further developments, the authors conducted a survey to examine the concept of transcreation as represented by industry experts in Poland and Serbia. Comparing the data with the current competency model of academic translation education, namely the Competence Framework 2022 (European Master’s in Translation [EMT]), the authors aimed to identify the specific transcreation competencies that could be integrated into extended curricula for translation specialisations in philological studies in both countries.
• Miejsce wydania:
  
  Wrocław
• Data wydania:
  
  2025
• Typ zasobu:
  
  
  text
   ;
  
  
  tekst
• Szczegółowy typ zasobu:
  
  
  article
   ;
  
  
  artykuł
• Identyfikator:
  
  https://doi.org/10.34616/ajmp.2025.23.9  ;
  e-ISSN 2353-3218
   ;
  ISSN 2299-7164
• Język:
  
  eng
• Język streszczenia:
  
  eng
• Prawa dostępu:
  
  
  Attribution, ShareAlike
   ;
  
  
  Uznanie autorstwa, Na tych samych warunkach
• Licencja:
  
  
  Creative Commons - Attribution, ShareAlike (CC BY-SA 3.0)
   ; https://creativecommons.org/licenses/by-sa/3.0/pl/deed.en  ;
  
  
  Creative Commons - Uznanie autorstwa, Na tych samych warunkach (CC BY-SA 3.0)
   ; https://creativecommons.org/licenses/by-sa/3.0/pl/deed.pl
• Lokalizacja oryginału:
  
  
  College for Interdisciplinary Studies, University of Wrocław
   ;
  
  
  Kolegium Międzydziedzinowych Studiów Indywidualnych, Uniwersytet Wrocławski
• Autor opisu:
  
  
  MPi

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