Object

PLMET:

click here to follow the link

Title:

Medycyna stylu życia jako prozdrowotny trend współczesnego prosumenta

Alternative title:

Lifestyle medicine as a pro-health trend of the modern prosumer

Group publication title:

Ekonomia – Wroclaw Economic Review. 2020, 26/3

Creator:

Czerska, Iwona   Trojanowska, Angelika   Korpak, Tetiana

ORCID:

0000-0002-9680-6695   0000-0002-3546-138X   0000-0003-2209-3642

Subject and Keywords:

lifestyle medicine   prosumer   EBM

Description:

Od 2013: Ekonomia – Wroclaw Economic Review

Abstract:

The aim of this study is to present the profile of the modern prosumer and analyze their behavior on the health services market in the context of the latest health-promoting trend — lifestyle medicine. The patient’s participation in medical diagnostics was discussed. Attention was paid to the reasons for transformation of medical systems, among others due to changes in the patient’s needs. The theoretical aspects of lifestyle medicine, including evidence-based medicine (EBM), were discussed. Finally, an analysis of the lifestyle of Polish consumers was made based on the results of own study. Less than 20% of respondents are familiar with the term “lifestyle medicine”. Most respondents identify this term with a healthy lifestyle. The respondents’ declarations show that the modern consumer leads a healthy lifestyle, regularly engaging in sports and eating properly balanced meals. As an informed consumer, he or she reads the labels on the packaging and considers each purchase very carefully. He or she is also vulnerable to advertising and other marketing tools, and is aware of this. Nearly 61% of respondents do not know the term “prosumer”. For other people, aprosumer is the modern consumer who consciously and actively makes choices, is involved in co-creating the product and takes part in its promotion.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Nowak, Wioletta. Red.   Szalonka, Katarzyna. Red.

Date issued:

2020

Resource Type:

text  
tekst

Detailed Type:

article  
artykuł

Identifier:

oai:repozytorium.uni.wroc.pl:136859   ISSN 0239-6661   ISSN 2658-1310

DOI:

10.19195/2658-1310.26.3.2

Language:

pol

Abstract Language :

eng

Relation:

Acta Universitatis Wratislaviensis, 0239-6661, No 4008

WUL Catalog:

click here to follow the link

Is version of:

Czasopisma Naukowe w Sieci

Access rights:

The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity  
Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego

License:

Making materials available on the basis of the agreement with the owner of the property copyrights  
Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2020   Copyright by CNS

Location of original object:

Biblioteka Wydziału Prawa, Administracji i Ekonomii

Autor opisu:

WR U/PAdks