Object

PLMET:

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Title:

Lifestyle segmentation of Czech food shoppers

Group publication title:

Ekonomia – Wroclaw Economic Review. 2019, 25/2

Creator:

Hrubá, Renata

ORCID:

0000-0001-9632-500X

Subject and Keywords:

consumer behavior   consumer segmentation   food-related lifestyle

Description:

Od 2013: Ekonomia – Wroclaw Economic Review

Abstract:

Market segmentation is useful in developing the profiles of consumer segments in order to better understand their behavior. The most commonly-used approaches are applied — a food-related lifestyle (FRL) and the theory of planned behavior. Data from a 2015 nationwide Czech food consumer survey (n = 331) of young students were used in a factor analysis to identify sustainability-oriented variables, health-oriented variables as well as social and ethics-oriented variables. These factor scores were used to identify student segments; this was done by means of multilevel latent class cluster analyses. Developing students segments and finding the differences was based on the FRL concept. It can be pointed out that segmentation based on FRL gives good results when dividing consumers into groups, but this has only been verified among young people.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Machaj, Mateusz. Red.

Date issued:

2019

Resource Type:

text  
tekst

Detailed Type:

article  
artykuł

Identifier:

oai:repozytorium.uni.wroc.pl:136453   ISSN 0239-6661   ISSN 2084-4093

Language:

eng

Abstract Language :

eng

Relation:

Acta Universitatis Wratislaviensis, 0239-6661, No 3941

WUL Catalog:

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Is version of:

Czasopisma Naukowe w Sieci

Access rights:

The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity  
Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego

License:

Making materials available on the basis of the agreement with the owner of the property copyrights  
Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2019   Copyright by CNS

Location of original object:

Biblioteka Wydziału Prawa, Administracji i Ekonomii

Autor opisu:

WR U/PAdks