The main aim of the thesis is to discuss strategies used by tabloids and opinion forming jour-nals, and thus to identify tabloid determinants and to examine the degree of convergence be-tween different press formats. The material analyzed here consists of the front pages of four widely read Polish journals, in a comprehensive, multimodal approach. Opinion-forming journals form a comparative corpus. The methodology used in the study is interdisciplinary. The research was mostly based on the findings of textual, cultural and quantitative linguistics as well as semiotics and discourse analysis. As part of the theoretical discussion, the state of research on tabloids is presented. The analytical chapters focus on the structure (front page layout and the structure of the news) as well as lexical and semantic issues.
The most similar results were obtained for two sets of pairs: "Fakt" and "Super Express" as well as "Gazeta Wyborcza" and "Rzeczpospolita". GW has more in common with tabloids than the other opinion journal, especially at the language level. It was not the style, but the presented view of the world, that distinguished tabloids. One of the dominant strategies used by F and SE is to surprise the reader. This takes place at the level of structure. At the content level there was less dynamics, both within language and the presented view of the world. The characteristic interactive style of communicating in tabloids is present to a smaller extent in GW and RZ. The RZ publisher's strategy is predominantly predictability and transparency. GW was the most lexically diverse journal. According to various indicators, the lowest lexical richness was found in SE. The most visible features are sensationalism, dramatization and scandalization. The analyzed newspapers differ mainly in the degree of intensification of persuasive strategies as well as in diversity in the layout of the front pages
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