TY - GEN A1 - Świątek, Jerzy PB - Instytut Pedagogiki Uniwersytetu Wrocławskiego N2 - The text argues that there is a crucial difference between persuasion concerning individual choices that have no social consequences (ego-centric perspective), and persuasion concerning decisions that, even if taken by an individual, have broader social implications (nos-centric perspective). In particular, this difference implies different cognitive models that are activated in both cases. A natural corollary to those differences are different persuasive strategies. In the case of social persuasion (nos-centric perspective), persuasion relies on the so called relational models, models of our understanding of how decisions are taken within a social context. L1 - http://www.repozytorium.uni.wroc.pl/Content/89653/PDF/03_Swiatek_Jerzy_Jak_jezyk_generuje_zmiany.pdf CY - Wrocław L2 - http://www.repozytorium.uni.wroc.pl/Content/89653 PY - 2018 KW - persuasion KW - relational models KW - social aspects of persuasion T1 - How language generates change – on some individual and social aspects of persuasion UR - http://www.repozytorium.uni.wroc.pl/dlibra/publication/edition/89653 ER -