TY - GEN A1 - Tomaszewski, Norbert A2 - Wiszniowski, Robert A2 - Glinka, Kamil N2 - The main purpose of the dissertation is to determine what influence do celebrities and social media tools have on modern voter in the United States. Although the study focuses on a specific timeframe between 2008 and 2020, it also takes into consideration the history of such patterns, both the celebrity endorsement and internet politics. The political campaigns that were analyzed are mostly presidential (also Republican and Democratic primaries), but some of the case studies focus on Congressional campaigns (mostly Senate, but from time to time House of the Representatives) to show that new campaign tools can also be used during the parliamentary elections. L1 - http://www.repozytorium.uni.wroc.pl/Content/132264/PDF/doktorat%5B5646%5D.pdf CY - Wrocław L2 - http://www.repozytorium.uni.wroc.pl/Content/132264 PY - 2021 KW - social media KW - political campaign KW - voter behaviour KW - celebrity endorsement KW - Web 2.0 KW - new media KW - celebrity politics KW - political entertainment KW - American politics KW - digital campaigning KW - political advertisement KW - social movements T1 - The American Voter and Social Media and Celebrities in presidential campaigns UR - http://www.repozytorium.uni.wroc.pl/dlibra/publication/edition/132264 ER -