@misc{Raftowicz-Filipkiewicz_Magdalena_Kraj_2007,
 author={Raftowicz-Filipkiewicz, Magdalena},
 copyright={Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.},
 address={Wrocław},
 howpublished={online},
 year={2007},
 publisher={Wydawnictwo Uniwersytetu Wrocławskiego},
 language={eng},
 language={fre},
 language={pol},
 abstract={The article explores the issue of national brands, pointing out its manifestations and possible benefits it can bring, treated as commercial brands, to a country on the global market. It presents also a historical context of branding national and a country brand equity. The author proves that creating a strong national brand could enhance a country position in the international area. Because of that reason it should be cared about national branding and a brand’s image of the country.},
 title={Kraj jako marka handlowa},
 type={tekst},
 keywords={marka, narodowości, konkurencyjność, marka narodowa},
}