@misc{Kaczmarzyk_Małgorzata_Anna_The_2016, author={Kaczmarzyk, Małgorzata Anna and Zbierzchowska, Alicja}, copyright={Copyright by Małgorzata Anna Kaczmarzyk}, copyright={Copyright by Alicja Zbierzchowska}, address={Wrocław}, howpublished={online}, year={2016}, publisher={Zakład Historii Edukacji Instytutu Pedagogiki Uniwersytetu Wrocławskiego}, language={pol}, abstract={To many people media are a natural source of knowledge these days. One such communication medium can be a discussion forum, which will be put to analysis in this paper. Yet, each message contains a meaning confined within a specific ideology conveyed by discourse used by participants of a given forum. It is this discourse that may contribute to introduction of an educational model significant to a given family. Through acquisition as well as the construction of meanings, forum members build a bond and believe in the values and educational model professed by them. Whether,however, family forums prove to be related to discourse conveying a given ideology and their communication potential proves to constitute an information network will be shown in this paper in the course of an analysis of selected discussion forums.}, title={The image of Polish family in the Internet – semiotic analysis of selected family forums}, keywords={media, family forums, discourse, ideology, communication potential}, }