@misc{Kardela_Dariusz_Wpływ_2022, author={Kardela, Dariusz}, copyright={Copyright by Dariusz Kardela}, address={Wrocław}, howpublished={online}, year={2022}, school={University of Wroclaw. Faculty of Philology}, language={pol}, abstract={The dissertation presents communication channels based on the new technologies and second-generation network tools used by academic libraries in Poland and around the world. In addition to the literature review, examples from the libraries are presented. Foreign libraries most often used: e-mail, Facebook, Instagram, Twitter, Youtube, chat (including Messenger), and to a lesser extent: blogs, chat-bots, complete platforms, QR codes, Augmented Reality and Internet of Things. Polish libraries are mainly focused on e-mail, contact forms and Facebook, nevertheless the examples of using most of the available communication channels are given. The detailed analysis which concerned the public libraries of universities in Wroclaw has been supplemented with the quality review of used tools and solutions (from years 2019–2021). They confirmed that the SARS-CoV-2 pandemic accelerated the development of communication via the Internet, but the libraries do not use the full communication potential offered by new technologies, including Web 2.0. The websites of the analysed libraries were compared in terms of communication with users. The libraries of the University of Wroclaw (UWr) and Wroclaw University of Science and Technology (PWr) ranked the best, and at the same time offered the most communication channels. In both cases, however, there were problems with their topicality, availability and quality. Almost all libraries had a profile on Facebook, and some also on Instagram, and it was these social media that engaged users. The best in this regard were the libraries of the University of Wroclaw and the Medical University (UM), operating in accordance with the previously developed strategy. During the pandemic, the most content on the collections and services of the library and external institutions offering webinars and training was added in social media, and before the epidemic, the entries concerned mainly events organized by libraries. Research using the secret client method has shown that electronic communication functions the worst in the UWr library, which, out of numerous tools, sent users to contact by e-mail, and in the University of Physical Education (AWF) library, where messages often remained not answered. The other libraries performed well or very well. Representative material from user surveys was collected only in 4 libraries: UWr, PWr, UP and UE. The respondents expected direct contact as well as electronic contact. They rated the electronic communication of libraries as average, suggesting a smaller number of communication channels, but of higher quality and faster response time. A similar approach was presented during the interviews with the people managing the libraries, who combined the development of electronic communication with the raising of standards. The respondents and interviewees did not show much interest in Augmented Reality and Internet of Things, except for the users of the Wroclaw University of Science and Technology library. An analysis of the communication activity of Wroclaw libraries of public universities allows to address the local situation into a nationwide scale. The study provided information on what kind of communication channels and how they were used to improve the quality of work of Polish academic libraries. The analysis also shows how to use them more effectively in the future.}, title={Wpływ nowych technologii na komunikację z użytkownikami bibliotek uczelni publicznych (na przykładzie bibliotek Wrocławia)}, type={text}, keywords={academic libraries, Web 2.0, Library 2.0, new technologies, electronic communication, information and communication technologies (ICT), Wroclaw, social media, instant messenger, SARS-CoV-2}, }