@misc{Ziobrowska_Justyna_Reklama_2020,
 author={Ziobrowska, Justyna},
 copyright={Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.},
 address={Wrocław},
 howpublished={online},
 year={2020},
 publisher={Wydawnictwo Uniwersytetu Wrocławskiego},
 language={eng},
 language={pol},
 abstract={The main purpose of the article is to highlight the importance of internet advertising and marketing in crowdfunding campaigns. It analyses listed examples of e-marketing tools, thanks to which crowdfunding campaigns were successful and gathered an assumed or larger pool of funds. The author used the monographic method and individual cases in the article.},
 title={Reklama i marketing internetowy jako źródło sukcesu kampanii crowdfundingowych},
 keywords={advertising, web marketing, crowdfunding, crowdfunding campaign},
}