@misc{Jelonek_Natalia_Kryptoreklamy_2023,
 author={Jelonek, Natalia},
 copyright={Copyright by Wydział Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego},
 address={Warszawa},
 howpublished={online},
 year={2023},
 publisher={Wydawnictwo C.H. Beck},
 language={pol},
 abstract={The purpose of the article is to discuss the problem of surreptitious advertising occurring in social media with particular emphasis on surreptitious advertisements published by influencers. The author discusses the topic of the use of social media for advertising purposes and the issue of influencer marketing. She highlights the characteristics affecting the clout of influencers, and the problem of their participation in the spread of surreptitious advertising. The author also presents legal acts regulating the prohibition of surreptitious advertising. She also discusses the powers vested in the President of the Office of Competition and Consumer Protection in connection with the protection of collective consumer interests. Finally, the author presents and positively evaluates proceedings conducted by the President of the Office of Competition and Consumer Protection to combat surreptitious advertising in social media, and she discusses actions resulting in the increase of the level of awareness of Internet users regarding the correct method of tagging advertisements.},
 title={Kryptoreklamy w mediach społecznościowych},
 type={text},
 doi={https://doi.org/10.34616/149640},
 keywords={surreptitious advertising, social media, influencers, influencer marketing, the President of the Office of Competition and Consumer Protection, competition and consumer protection},
}